Groomed to succeed  

Dress for Success Northland Incorporated has proved so popular with women that men are now lining up for the winning edge it gives job hunters.

From the 2010 Annual Report
This year it opened Dress to Impress – New Zealand’s first employment grooming service for men.

It provides clothing, accessories, grooming and job-seeking advice for low-income men and women from Wellsford to Kaitaia. In the first quarter of 2010 Dress for Success Northland had already assisted more than 100 women and 23 men.

“We are truly a holistic programme,” says Manager Diana Edmonds. “We provide appropriate clothing, accessories and make-up, then work with our clients on goal setting, encouragement, empowerment and curriculum vitae. We also have workshops involving expert business personnel as guest speakers.”

In the career centre clients update their CVs, while gaining assistance with computer skills. The professional women’s programme helps women retain their jobs once they have found employment and now Dress to Impress offers support to male job hunters.

ASB Community Trust supports community wellbeing organisations that respond to needs identified by our communities, with a focus on innovative programmes that address the underlying causes of social problems.

Supporting the work of Dress for Success Northland Incorporated allows it to work with more than 280 women a year, with increasing numbers of Māori and younger clients using the service as word spreads.